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Many founders believe risk is only signaled by obvious red flags. In reality, risk is often signaled indirectly through unclear answers, contradictions, and unrealistic assumptions.
Common accidental risk signals
- unclear ownership of core responsibilities
- shifting target users across answers
- ignoring competition or alternatives
- promising outcomes without explaining how they are reached
How to reduce perceived risk
Risk is normal at the early stage. The goal is to reduce ambiguity by being clear about what is known, what is unknown, and what will be tested next.