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Niche markets are often misunderstood. Some founders fear that niche means small, while others overstate a niche into an unrealistically large market. Evaluators typically want clarity: why this segment, why now, and how adoption begins.
What evaluators look for in a niche
- a clearly defined initial user segment
- a credible acquisition path
- a strong reason the segment has urgent pain
- a realistic expansion path over time
Common mistakes
- treating niche as a permanent ceiling
- claiming the niche is the entire market
- ignoring constraints of adoption inside the segment