Categories
Claiming a massive market is common in early-stage pitches. But big market claims often backfire when they are not connected to a credible entry segment and adoption logic.
What evaluators want instead of big numbers
- a precise initial user
- a clear first use case
- an acquisition and adoption path
- an expansion narrative grounded in reality
Conclusion
Large markets matter, but clarity about how you enter and win a segment usually matters more in early-stage evaluation.